The signature PSD woven waistband is the tell-tale sign that defines the premium brand. Kyrie Irving will lead an influential group of professional athletes including; NFL wide-receiver and fashion icon Stevie Johnson, Beast Mode proprietor Marshawn Lynch, and professional NBA shooting-guard Jimmy Butler as endorsers of PSD luxury briefs and under- garments in 2015/2016. PSD founded by brothers, Curtis and Ryan Flaitz in 2008 has quickly evolved into a notable lifestyle accessory brand adopted by many professional and influential entertainers. PSD is focused on on-trend prints, comfort and performance. Wear Your Life means everything to this family business that has achieved industry wide recognition.