Los Angeles, California (September 15, 2015):: BEASTMODE®, the apparel & lifestyle brand of NFL star, Marshawn Lynch, has entered into a partnership with high-end underwear company, PSD, to develop a collection of co-branded products initially designed for men.
“I got some PSD underwear and I liked how they fit. I decided to co-create the BEASTMODE® x PSD line so my fans can look good and be comfortable in any situation,” said Lynch.
Lynch and his design team worked closely with PSD to develop his own hard-hitting take on men’s boxer briefs. The co-branded BEASTMODE® x PSD line will be launching in time for the holiday 2015 season worldwide and can be found in national retailers such as Champs, Footaction along with specialty retailers like Dr. Jays and Shoe Palace.
“Marshawn only puts BEASTMODE® and his name on brands that he likes. We are honored to have him and his BEASTMODE® team as collaborators. PSD is known for celebrating authenticity and great design,” explains PSD Founder and President, Curtis Flaitz. “We are looking forward to unveiling the BEASTMODE® line in stores this holiday season.”
PSD has established significant credibility with top professional athletes and tastemakers as a comfort brand that innovates through contemporary patterns and fabrics. With a unique take on athleisure, PSD helps their loyal fans wear their life.
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For further inquiries, please contact Curt@psdunderwear.com
Los Angeles, California (April 14th, 2015):: Kyrie Irving, one of the NBA’s brightest young stars is jumping into a new business venture with high-end underwear company PSD. The first overall pick in the 2011 NBA draft and 2014 NBA All-Star MVP has entered into a partnership with PSD, a premium underwear brand firmly entrenched in trendy underwear since 2008.
“I have been wearing PSD for years,” said Irving, the fourth-year All-Star point guard for the Cleveland Cavaliers. “When Curt approached me about getting more involved with PSD, it was an easy decision since I already wear it and love the style and comfort.”
Irving will work directly with PSD’s designers developing his own underwear line, becoming the face of PSD for the foreseeable future. Kyrie’s line will appear in retailers globally, launching for Back to School ’15 season.
PSD, already well known to professional athletes and tastemaker consumers as a comfort brand that innovates through contemporary patterns and fabrics, has under-taken an aggressive strategy of bringing their professional “believers” into the daily business. Irving will head an impressive group of NBA Players recently spotted on social network rockin’ PSD’s high-end printed briefs, including Chandler Parsons, Dwyane Wade, LeBron James, Mike Miller as well as Kevin Durant.
“Kyrie is young and fashionable, ... he is a superstar in the NBA.” Explains PSD Founder, and President, Curt Flaitz. “The positive feedback he has been giving us on how PSD feels is really invaluable for our group. He has an amazing eye for fashion and his style is obvious at press conferences and events. Having a genuine, well-liked, stylish guy like Kyrie as an equity partner is tremendous for PSD.”
Kyrie’s curated signature line will be debuting in stores worldwide for Back to School 2015. PSD is committed to excellence in product, people and function and Kyrie is a perfect addition to the team. Welcome to the world of underwear.
Los Angeles, California (March 30rd, 2015) :: NBA player Chandler Parsons, well known for his on trend fashion sense off the court, signed a lucrative endorsement and equity deal with high-end underwear company PSD today. Parson’s, voted the most handsome NBA player by fans and hand-picked by LeBron James to participate in his All Star Weekend fashion show, will curate his own signature line of printed casual performance under-garments.
Chandler Parsons, who can flat out ball averaging 15.6 points per game for the Dallas Mavericks, will always have a fall back gig with his modeling and endorsement career. Standing slightly over 6’9” with his outgoing personality and good looks, Parsons has the attention of not only fans in the US, but also Japan and China have robust fan clubs touting his praises on and off the court. The popular Parsons signifies real man style by recently covering the gorgeous Ashley Sky in a hand-bra in a recent jean company global print campaign.
“PSD owns the world of printed underwear,” explains Chandler “I can wear PSD at dinner or on the court, they are extremely comfortable. I look forward to opening my top drawer every morning... I’m hyped to officially be in the underwear category. I know my collection will be fire.”
Parsons, who as part of the deal will acquire a small minority percentage in PSD, will work directly with PSD’s designers curating his own underwear line, launching for Back to School ’15. PSD, already well known globally for their comfort and innovating through contemporary patterns, performance and fabrics, has executed their aggressive strategy to bring professional “believers” into their daily business. Parsons will join an impactful line up of NBA Players recently spotted in PSD’s high end printed briefs including; Kyrie Irving, James Harden, Dwyane Wade, LeBron James, Mike Miller as well as Kevin Durant.
“Chandler is a good friend and a great guy to work with.” Explains PSD Co-Founder, and President, Curt Flaitz. “Being around Chandler, it’s clear he actually enjoys the work that comes with being in the fashion industry. His style is on point and he has a great eye for trends and fashion. His image brings a different demographic to the table. We’ve wanted to get him into the underwear world for a while now. All Star weekend, when we presented the opportunity to him, it was a no doubt moment. We are stoked to have a solid guy like Chandler associated with PSD moving forward.”
Parson’s curated signature line will be debuting in stores worldwide for Back to School 2015. PSD is committed to excellence in product, people and performance with Chandler being a perfect addition to the team. Welcome aboard!
"Cleveland Cavs star Kyrie Irving wants to get into your pants ... as the latest NBA star to launch his own mens underwear line ... TMZ Sports has learned. We're told Irving has struck a deal with the PSD underwear brand -- which already has endorsement deals in place with NFL stars like Marshawn Lynch and Stevie Johnson. According to PSD, Irving will "work directly with PSD’s designers developing his own underwear line, becoming the face of PSD for the foreseeable future." Irving is hoping to launch his undie line later this year. Underwear is the hot trend with jocks lately -- with everyone from Cristiano Ronaldo to Kevin Durant and Russell Westbrook getting in the game. Good luck."TMZ Sports