James to collaborate with high-end briefs brand to design signature collection debuting this Spring
Los Angeles, CA – February 24, 2022: Today PSD, the leading premium underwear brand, is announcing a new partnership with high school standout Bronny James. A longtime fan of the innovative brand, the multi-faceted James becomes the youngest athlete entrepreneur to partner with PSD.
“I’ve been wearing PSD for as long as I can remember,” said James. “When the connection is real and authentic, it makes a partnership like this really exciting. I’m looking forward to sharing my ideas and input to create some pretty unique pieces.”
PSD and their team of leading designers values James’ unique ability to connect with this new era of fashion and will work closely with him to design his signature collection. James’ new line will be available this Spring in major retailers including Champs, Hibbetts, Snipes and online at psdunderwear.com.
“It’s been fun to watch Bronny grow up wearing PSD, dating back to Mike Miller gifting them to his dad while they played together in Miami,” said Curt Flaitz, Co-Founder and President at PSD. “We love when partnerships unfold organically, and we look forward to continuing to build a great partnership with him.”
PSD is the leader in the underwear category that specializes in premium, affordable, and stylish printed briefs made by and built for athletes, artists and trendsetters. Established as a category innovator at the epicenter of culture, comfort and fashion, PSD leads with its star-studded talent roster that includes Jimmy Butler, Ja Morant, Trae Young, Marshawn Lynch, Tyler Herro and social media star Sommer Ray. PSD also has an expansive stable of top licenses including Warner Bros., Nickelodeon, DC, Naruto and many more.